AI Search Optimisation That Gets Your Business Named in ChatGPT and Google
AI search optimisation makes your business the name that ChatGPT, Gemini, Perplexity and Google AI Overviews give when a buyer asks who to hire. For Gulf Water Treatment in the UAE, AI tools went from not naming the firm to naming it on 45 buyer prompts.
Led by Muhammad Yousaf, SEO ExpertAI Search Optimisation for Firms Buyers Already Ask AI About
Your buyers now type full questions into ChatGPT and Gemini, such as which accountant handles FCA audits in London or which contractor maintains sewage treatment plants in Sharjah. If your firm is missing from those answers, the shortlist forms without you.
This work suits businesses that sell a considered service and already have proof worth quoting.
- Accountancy, audit and financial firms where trust decides the shortlist
- Trades and local service businesses that want to be the name AI tools suggest in their area
- Industrial and B2B firms with long sales cycles and technical buyers
- Businesses that rank on Google but never appear in AI answers
Everything Inside a GEO and AEO Project
Each project covers the four things AI tools rely on when they choose which businesses to name. These are clear facts, answer-ready pages, technical access and outside sources that agree with you.
- Buyer prompt research that lists the real questions your clients ask AI tools, by service and by city
- One locked set of core facts about your firm, repeated word for word across every key page and profile
- Service pages rewritten so the answer comes first, with FAQs, comparison tables and regulator detail AI tools can quote
- Organization, Service, Person and FAQ schema so search engines read your entity without guessing
- A robots.txt and crawl check so AI crawlers such as OAI-SearchBot and PerplexityBot can reach your pages
- Mentions on trusted third-party sites, directories and review platforms that confirm what your site says
- Monthly prompt testing in ChatGPT and Gemini, with screenshots, so you can see where you appear
How GEO, AEO and Classic SEO Fit Together
GEO, AEO and SEO are three layers of the same goal, being the source a search system trusts. The table below sets out what each one targets and how its results are measured.
| SEO | AEO | GEO | |
|---|---|---|---|
| Full name | Search engine optimisation | Answer engine optimisation | Generative engine optimisation |
| Where you appear | Google and Bing organic results | Featured snippets, People Also Ask, voice answers | ChatGPT, Gemini, Perplexity, AI Overviews and AI Mode |
| What it rewards | Relevance, links and technical health | A direct answer in the first lines of a section | Consistent entity facts cited by several trusted sources |
| How it is measured | Rankings, clicks and leads | Snippet and PAA ownership | Prompt mentions, citations and AI Overview impressions |
In practice the three overlap. Strong SEO is still the base, because AI tools pull most of their sources from pages that already rank.
Why ChatGPT Names Some Businesses and Skips Others
ChatGPT search and Google AI Overviews both build answers from live web results, then cite the sources that state the answer most clearly. A business gets named when its own pages and several outside sources describe it the same way.
Most firms miss out for simple reasons. Their founding year differs between the website and LinkedIn, their service pages open with marketing copy instead of an answer, or nothing outside their own site confirms what they do. AI search optimisation fixes those gaps one by one, starting with the prompts closest to a sale.
45 Buyer Prompts and 3.7 Times More AI Overview Impressions for One UAE Firm
Gulf Water Treatment had 34 years of proof, but none of it was written in a form AI tools could quote. After five months of GEO and AEO work, ChatGPT lists the firm first for STP operation and maintenance contractors in the UAE, and September 2026 brought more enquiries than any other month that year.
MMBA Accountants in the UK now earns 63 AI answer mentions, with 90 of its pages cited across ChatGPT, Google AI Overviews, AI Mode and Gemini.
Your AI Search Optimisation Starts With a Free Audit
You get a manual SEO audit first, so every fix is based on your site, not a template. From there the work follows four steps.
Audit
I review your site, data and competitors by hand.
Plan
You get a roadmap ranked by revenue impact.
Build
We implement fixes, content, pages and links.
Report
Monthly reporting tied to traffic and leads.
You Work Directly With Me, Not an Account Manager
I am Muhammad Yousaf, the MY in MYSEOEXPERT. I plan your AI search strategy, test your prompts each month and report the results to you myself. My team helps with build work, but the decisions and the accountability stay with me.
Questions About AI Search Optimisation
What is AI search optimisation?
AI search optimisation is the work of making your business the source that AI tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews cite and recommend. It combines clear entity facts, answer-first content, structured data and trusted outside mentions.
What is generative engine optimisation and how does it work?
Generative engine optimisation, or GEO, shapes how AI models describe your brand in the answers they generate. It works by making your facts consistent, your pages easy to quote, and your claims confirmed by other trusted sites the models already read.
What is the difference between GEO and SEO?
SEO earns rankings and clicks in Google and Bing results. GEO earns mentions and citations inside AI-generated answers. They share the same base of crawlable, trusted pages, but GEO puts more weight on consistent facts and quotable answers.
What is AI SEO and AEO?
AI SEO is a broad label for search work aimed at AI-generated results. AEO, or answer engine optimisation, is the part that structures content as direct answers so it wins featured snippets, People Also Ask boxes and voice results.
What is the difference between an LLM and GEO?
An LLM, or large language model, is the AI system that writes the answer, such as the model behind ChatGPT or Gemini. GEO is the practice of improving how that system finds, trusts and describes your business.
See Where Your Business Stands
Start with a free SEO audit. I will show you what to fix first, in plain English.