MMBA Accountants
Organic users up 539% and organic leads up 129%
- SEO byMuhammad Yousaf
- CountryUnited Kingdom
- IndustryAccounting
- Websitemmba.co.uk
About the Client
MMBA Accountants is a UK chartered certified accountancy and audit firm. It offers tax, audit, advisory, crypto tax, offshore tax and compliance services to individuals, SMEs, landlords and regulated businesses.
Project Overview
Organic users grew from 5.4K to 34.5K and organic leads rose by 129%. MMBA now has stronger visibility across UK accounting, tax, audit and advisory searches.
The Challenge
MMBA had limited topical coverage, under-optimised service pages and no proper blog. Weak internal linking meant missed rankings across accounting, tax, audit, crypto, offshore and location searches.
What I Did
- Improved and expanded the core service pages.
- Built topical content clusters across tax, audit and advisory.
- Optimised metadata site-wide.
- Strengthened internal linking from blog to service pages.
- Fixed technical SEO gaps.
- Expanded semantic coverage across services, sectors and UK locations.
The Results
The site now ranks for 8K organic keywords with 850 referring domains and a Semrush Authority Score of 35. It also earns 63 AI answer mentions with 90 pages cited across ChatGPT, Google AI Overviews, AI Mode and Gemini.
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