Technical SEO Services That Let Google Find, Read and Rank Every Page
Technical SEO fixes the parts of your website that stop search engines from crawling, indexing and trusting it. Content and links only pay off once those foundations work, which is why every project I run starts here.
Your Site Needs Technical SEO When Good Pages Still Fail to Rank
Technical problems rarely announce themselves. They show up as pages that never get indexed, traffic that drops after a redesign, or a site that feels slow on a phone.
These are the patterns I see most often before a technical SEO project.
- Search Console reports pages as crawled or discovered but currently not indexed
- Rankings or traffic fell after a migration, redesign or platform change
- Mobile pages fail Core Web Vitals for loading, layout shift or responsiveness
- Duplicate URLs, redirect chains or broken internal links spread across the site
- Important pages sit five or more clicks from the homepage
What a Technical SEO Project Covers From Crawl to Schema
Every technical SEO project begins with a full crawl of your site, checked against your Search Console and analytics data. I then fix issues in order of impact, not in the order a tool lists them.
- Crawlability and indexing, including robots.txt, XML sitemaps, canonicals and noindex rules
- Site architecture and internal linking so key pages sit close to the homepage
- Core Web Vitals, covering Largest Contentful Paint, Cumulative Layout Shift and Interaction to Next Paint
- Redirect mapping for migrations, with 301s planned page by page
- Structured data for your organisation, services, people, FAQs and breadcrumbs
- JavaScript rendering checks so search engines see the same content your visitors see
How Technical SEO Differs From On-Page and Off-Page SEO
Technical SEO is one of three working parts of search optimisation. The table below shows what each part looks after and where it shows results.
| Technical SEO | On-page SEO | Off-page SEO | |
|---|---|---|---|
| Focus | How the site is built and served | What each page says | What other sites say about you |
| Typical work | Crawling, indexing, speed, schema, redirects | Titles, headings, content, internal links | Backlinks, mentions, reviews, citations |
| First sign it works | More pages indexed and faster load times | Better rankings for target queries | Higher authority and referral traffic |
The three depend on each other. A page with strong content and links still struggles if Google cannot index it.
You Can Change Platforms Without Losing Your Rankings
Migrations are where technical SEO matters most. A redesign or move to a new platform changes URLs, templates and internal links at once, and every broken path loses traffic that took years to earn.
I map every old URL to its new home, test the redirects before launch, and monitor indexing and rankings for the weeks after. That plan is the difference between a migration you notice in your traffic and one you do not.
A Full Rebuild Took One Roofer From 5 to 10 Leads a Month to 40 to 50
Rebel Roofing ACT came to me in May 2025 with weak site structure, poor UI and UX and limited service coverage. I rebuilt the site on a clean technical base with clear service pages and internal links.
Search Console now records 7.24K clicks and 869K impressions over 16 months, and the site is cited in ChatGPT, Google AI Overviews, AI Mode and Gemini answers.
Every Technical SEO Project Starts With a Manual Audit
I crawl your site, read your Search Console data and review your templates by hand. You get a prioritised list of fixes, ranked by how much traffic each one is likely to recover.
Audit
I review your site, data and competitors by hand.
Plan
You get a roadmap ranked by revenue impact.
Build
We implement fixes, content, pages and links.
Report
Monthly reporting tied to traffic and leads.
Fixes Are Implemented, Not Just Reported
Many audits end as a PDF that nobody acts on. I work in your CMS, theme and Search Console with you or your developer until each fix is live and verified.
Questions About Technical SEO
What is the difference between SEO and technical SEO?
SEO covers everything that helps a site rank, including content, links and technical work. Technical SEO is the part that makes the site crawlable, indexable, fast and correctly structured, so search engines can read and trust every page.
Can you give me an example of technical SEO?
Fixing pages that Search Console lists as crawled but not indexed is a common example. Others include adding XML sitemaps, setting canonical tags on duplicate URLs, speeding up slow mobile pages and adding structured data.
How do you perform a technical SEO audit?
A technical SEO audit starts with a full site crawl, then compares the results with Search Console coverage, Core Web Vitals and analytics data. Issues are grouped by type and ranked by their likely effect on traffic.
What are the four types of SEO?
The four types usually listed are technical SEO, on-page SEO, off-page SEO and local SEO. Many projects also now include AI search optimisation, which helps a brand appear in ChatGPT and Google AI Overviews.
Can ChatGPT do an SEO audit?
ChatGPT can explain issues and review data you paste in, but it cannot crawl your full site or read your Search Console account. A reliable audit still needs crawl data, real performance data and a person to judge priorities.
See Where Your Business Stands
Start with a free SEO audit. I will show you what to fix first, in plain English.