SEO Case Study ยท Roofing

Rebel Roofing ACT

Leads up from 5 to 10 a month to 40 to 50

  • SEO by
  • CountryAustralia
  • IndustryRoofing
  • TimelineMay 2025 to present
  • Websiterebelroofingact.com.au
40 to 50Leads a month, from 5 to 10
7.24KGoogle clicks in 16 months
869KGoogle impressions in 16 months
1.1KOrganic keywords

About the Client

Rebel Roofing ACT is a roofing company serving Canberra and the ACT. It offers roofing, roof repairs, restoration, replacement, guttering and related residential services.

Project Overview

Leads grew from 5 to 10 a month to 40 to 50. Google Search Console recorded 7.2K clicks and 869K impressions as the business grew its local presence across Canberra.

The Challenge

In May 2025 the site had poor structure, weak UI and UX, and limited service coverage. Its Google Business Profile produced only 5 to 10 leads a month.

What I Did

  • Rebuilt the site structure.
  • Improved UI and UX for mobile visitors.
  • Optimised the Google Business Profile.
  • Created a dedicated page for every roofing service.
  • Built "Areas We Serve" pages for Canberra suburbs.
  • Developed blog content and earned local backlinks.

The Results

The site now holds a 35% traffic share in Semrush with 127 referring domains. It is also cited in ChatGPT, Google AI Overviews, AI Mode and Gemini answers.

Google Search Console, Australia, 16 months. 7.24K clicks and 869K impressions.
Google Search Console, Australia, 16 months. 7.24K clicks and 869K impressions.
Semrush. Organic traffic, keyword growth and AI search visibility.
Semrush. Organic traffic, keyword growth and AI search visibility.

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